How we approach brand strategy

A brand should leave a lasting impression on the entire company including employees, stakeholders, customers, and the community. We believe a phased approach is the best way to cover all aspects of a brand

Vision & Mission

What’s the difference?

Overall, a brand strategy is equal to the sum of its parts and can fit neatly into a Point A/Point B context where Point A is the start and Point B is the destination. 

If we apply this same concept to a company’s vision and mission statements, we can define vision as Point B or what we want the company to look like at some point in the future. We can then define mission as Point A where we list attainable goals and actions the company will take to reach the desired outcome. 

It’s crucial though that any clients/customers, employees, vendors or any other stakeholders we serve drive both the mission and the vision.

 

Visual
Identity

Is a logo a brand’s visual identity?

Well the short answer is not exactly. Sure, your logo is certainly a representation of your company but is it a visual representation of your brand? What response does it invoke from clients or customers? Can your clients and customers identify you beyond just the logo? These are all things we must consider about a company’s visual identity.

The Apple logo is a great example of visual identity through the logo itself. This simple mark invokes a sense of pride and is word as a badge of honor by the company’s loyal customers. Yet if we see a person carrying a cell phone we might not assume it’s an iPhone.

conversely, if we see the same person carrying a plain white coffee cup, most of us will make the assumption it’s Starbucks. The plain white coffee cup has become part of the Starbucks brand and transcends its name or logo.

 

Digital Marketing

At it’s core a brand strategy fits neatly into the context of 

Print Marketing

At it’s core a brand strategy fits neatly into the context of 

Client Services

At it’s core a brand strategy fits neatly into the context of 

Internal Marketing

At it’s core a brand strategy fits neatly into the context of 

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